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Jingle: “Can’t get enough Super Golden Crisp, It’s got the Crunch with the Punch”Ĭinnamon Toast Crunch is definitely my favorite cereal, still to this day. One of the aspects of the character was he gets his powerful punches from the 8 vitamins in the cereal. Then, he’d smugly sing his song and go on his way. But, instead of sharing, he just beat them up. Every commercial would contain a new character wanting to have some Super Golden Crisp. Look, I’m just going to go out and say it. It was definitely to take the emphasis off of the amount of sugar in the cereal. It went from “Sugar Crisp” to “Golden Crisp” to “Super Golden Crisp”. Of course, this cereal went through many name changes.
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He was the Mascot for Super Golden Crisp at the time. Here’s some of the Mascots and their cereal they prefer.įirst up, we have Sugar Bear. I ripped another Saturday Morning Cartoons VHS tape. While George Mann might have been a fine fellow and completely without malicious intent, eating cereal with an elderly gentleman peering into your soul is the opposite of a balanced breakfast.Today, we look at some of the Cereal Mascots of the 80s. First an animated mascot, the icon became a real man in 1971 with actor George Mann donning the crown until his death in 1977. To eat breakfast whilst seeing Chef Wendell alone on the box with a devious smirk painted on his face after his two assistants suddenly vanished under suspicious circumstances is not a nutritious way to start one’s day.Īnd finally, the late 1960s introduced the world to King Vitaman. The “bakers,” as they came to known as, would saunter into commercials singing and pirouetting around the kitchen, Then, one day, two of the bakers disappeared, leaving the leader, Chef Wendell, as the lone mascot. Back in the 1980s, Cinnamon Toast Crunch touted three animated men as the icons that would sell cereal to youngsters. Perhaps the most egregious mascots of all time are those that were either animated humans or real humans. The character, which was meant to be “totally extreme,” ended up a headache-inducing annoyance and truthfully, looked like an anthropomorphized merkin-not something you want near your children or your breakfast cereal. Meant to capitalize on the radical trends of that decade, Crazy Craving darted around commercials spouting the “Me want Honeycomb” catchphrase while any unfortunate child near him morphed into a terrifying humanoid monster. During the gnarly 1990s, Honeycomb cereal debuted a wily mascot named Crazy Craving. King Vitamin began creeping kids out in the 1970s.īeyond deep character dissections, mascots can also be terrible for their appearance alone. And those children? They are most likely a hallucination-the bugs crawling on Trix’s skin-and the manifestation of the drug-addled rabbit’s shame over his dependence. But if you dig deeper below the surface, what you discover is the Trix Rabbit’s insatiable craving is akin to a drug addict’s need for his fix. Sure, on the outside he is merely an excitable rabbit who really loves Trix, who, try as he might, just cannot steal a quiet moment to enjoy his cereal without a horde of insufferable children disrupting his breakfast. However, cereal killers possess decidedly darker qualities. Those mascots, and the rest of the good ones, all share those important traits of inviting playfulness. The Trix Rabbit started roaming the streets for his next cereal fix in the 1980s. Then there’s Buzz from Honey Nut Cheerios, who is nothing like his horrifying real-world counterpart, an actual bee. Tony the Tiger also comes to mind-he’s…great. Named after the sound the cereal makes, these three elfin cereal proprietors turn an otherwise bland cereal into a treat. Snap, Crackle and Pop from Rice Krispies immediately come to mind.
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The best cereal icons are inviting, playful, comforting and fun. To identify the worst cereal mascots of all time, we must first identify the best. But oftentimes when you stare into the abyss of a cereal mascot’s dead eyes, something evil, dumb or downright confusing stares right back. Both enticing children to annoy their parents for more of the sweet candy garbage for breakfast. One of the best parts about eating breakfast as a kid was staring at the cereal box-there were games on the back and a kooky character on the front. The worst mascots of all time The insane Crazy Craving was the nonsensical mascot for Honeycomb in the 1990s.